{"id":14697,"date":"2023-03-16T10:24:58","date_gmt":"2023-03-16T03:24:58","guid":{"rendered":"https:\/\/tmgroup.vn\/?p=14697"},"modified":"2026-03-26T09:51:05","modified_gmt":"2026-03-26T02:51:05","slug":"nhung-xu-huong-tiep-thi-moi-trong-thoi-ky-chuyen-doi-so","status":"publish","type":"post","link":"https:\/\/tmgroup.vn\/vi\/goc-truyen-thong\/nhung-xu-huong-tiep-thi-moi-trong-thoi-ky-chuyen-doi-so.html","title":{"rendered":"Nh\u1eefng xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb m\u1edbi trong th\u1eddi k\u1ef3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>TMG &#8211; S\u1ed1 ho\u00e1 l\u00e0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb s\u1ed1 l\u00e0 kh\u00f4ng ng\u1eebng ho\u00e0n thi\u1ec7n h\u01a1n n\u1eefa tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/AoSAl89te24\" width=\"1000\" height=\"561\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u01b0\u01a1ng tr\u00ecnh Du l\u1ecbch B\u1ec1n v\u1eefng Thu\u1ef5 S\u0129 (SSTP) ph\u1ed1i h\u1ee3p c\u00f9ng H\u1ed9i \u0111\u1ed3ng T\u01b0 v\u1ea5n Du l\u1ecbch (TAB) v\u1eeba qua \u0111\u00e3 t\u1ed5 ch\u1ee9c hai bu\u1ed5i t\u1eadp hu\u1ea5n v\u1ec1 Ti\u1ebfp th\u1ecb K\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Ch\u01b0\u01a1ng tr\u00ecnh thu h\u00fat s\u1ef1 tham gia c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn Ti\u1ebfp th\u1ecb t\u1eeb nhi\u1ec1u c\u00f4ng ty du l\u1ecbch v\u00e0 l\u1eef h\u00e0nh Vi\u1ec7t Nam, trong \u0111\u00f3 c\u00f3 T\u1eadp \u0111o\u00e0n Thi\u00ean Minh (TMG).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ph\u00e1t bi\u1ec3u t\u1ea1i bu\u1ed5i t\u1eadp hu\u1ea5n, gi\u1ea3ng vi\u00ean, chuy\u00ean gia ti\u1ebfp th\u1ecb qu\u1ed1c t\u1ebf \u00f4ng Gerrit Kruger cho hay, xu h\u01b0\u1edbng hi\u1ec7n nay l\u00e0 \u0111a ph\u1ea7n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o internet. Trong t\u00ecnh th\u1ebf chuy\u1ec3n \u0111\u1ed5i t\u1eeb ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng sang ti\u1ebfp th\u1ecb s\u1ed1 nh\u01b0 v\u1eady, c\u00e1c trang web c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m c\u1ea3 c\u00e1c thi\u1ebft k\u1ebf, \u0111\u1ed3 ho\u1ea1, c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u1ec3 t\u01b0\u01a1ng th\u00edch h\u01a1n n\u1eefa v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb s\u1ed1 ph\u1ea3i hi\u1ec7n di\u1ec7n th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c tr\u00ean nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb s\u1ed1 nh\u1eb1m duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ef1 thu h\u00fat c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cN\u00f3i chung, t\u00f4i v\u1eabn cho r\u1eb1ng ti\u1ebfp th\u1ecb c\u0169ng ch\u00ednh l\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng. T\u1ee9c l\u00e0 ti\u1ebfp th\u1ecb l\u00e0 s\u1ef1 t\u1ed5ng h\u1ee3p c\u1ee7a nhi\u1ec1u lo\u1ea1i h\u00ecnh kh\u00e1c nhau, v\u00e0 b\u1ea1n c\u1ea7n nh\u00ecn ra ph\u00e2n kh\u00fac c\u1ee7a m\u00ecnh l\u00e0 g\u00ec, n\u00ean s\u1eed d\u1ee5ng lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0o. C\u00f3 r\u1ea5t nhi\u1ec1u ph\u00e2n kh\u00fac m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m t\u1ed1i \u0111a ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, nh\u01b0ng l\u1ea1i c\u00f3 ph\u00e2n kh\u00fac m\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng v\u1eabn mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao n\u1ebfu nh\u01b0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng,\u201d \u00f4ng Kruger chia s\u1ebb.<\/span><\/p>\n<figure id=\"attachment_14687\" aria-describedby=\"caption-attachment-14687\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14687\" src=\"https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/Hi\u0300nh-a\u0309nh-05-01-2023-lu\u0301c-15.56.jpeg\" alt=\"\" width=\"1600\" height=\"992\" srcset=\"https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/Hi\u0300nh-a\u0309nh-05-01-2023-lu\u0301c-15.56.jpeg 2038w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/Hi\u0300nh-a\u0309nh-05-01-2023-lu\u0301c-15.56-300x186.jpeg 300w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/Hi\u0300nh-a\u0309nh-05-01-2023-lu\u0301c-15.56-1024x635.jpeg 1024w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/Hi\u0300nh-a\u0309nh-05-01-2023-lu\u0301c-15.56-768x476.jpeg 768w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/Hi\u0300nh-a\u0309nh-05-01-2023-lu\u0301c-15.56-1536x953.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-14687\" class=\"wp-caption-text\">\u00d4ng Kerrit Kruger, Gi\u1ea3ng vi\u00ean, Chuy\u00ean vi\u00ean Qu\u1ed1c t\u1ebf l\u0129nh v\u1ef1c Marketing.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo \u00f4ng Kruger, t\u1ea7m quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb s\u1ed1 trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay l\u00e0 \u0111i\u1ec1u kh\u00f4ng ph\u1ea3i b\u00e0n c\u00e3i. \u201cCh\u00fang ta ch\u1edb n\u00ean v\u1ed9i r\u00fat ng\u00e2n s\u00e1ch kh\u1ecfi l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb s\u1ed1. Thay v\u00e0o \u0111\u00f3, ch\u00fang ta n\u00ean tin t\u01b0\u1edfng v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb s\u1ed1. Trong th\u1eddi gian \u0111\u1ea7u th\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd c\u00f3 v\u1ebb s\u1ebd ti\u00eau t\u1ed1n t\u00e0i nguy\u00ean nh\u01b0ng trong d\u00e0i h\u1ea1n, b\u1ea1n ch\u1eafn ch\u1eafn s\u1ebd th\u1ea5y \u0111\u00f3 l\u00e0 kho\u1ea3n chi \u0111\u00e1ng \u0111\u1ed3ng ti\u1ec1n b\u00e1t g\u1ea1o,\u201d \u00f4ng Kruger b\u1ed5 sung.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, \u00f4ng Kruger c\u0169ng ch\u1ec9 ra r\u1eb1ng, l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb s\u1ed1 lu\u00f4n ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i nhanh ch\u00f3ng theo th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng n\u00ean d\u1ed3n qu\u00e1 nhi\u1ec1u t\u00e0i nguy\u00ean v\u00e0o m\u1ed9t c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 s\u1ebd s\u1edbm l\u1ed7i th\u1eddi. \u201cM\u1ed9t trang web v\u1eadn h\u00e0nh tr\u01a1n tru, SEO b\u00e0i b\u1ea3n s\u1ebd t\u1ed1t h\u01a1n l\u00e0 m\u1ed9t si\u00eau web nh\u01b0ng ho\u1ea1t \u0111\u1ed9ng tr\u00fac tr\u1eafc v\u00e0 kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di d\u1ed9ng\u201d, \u00f4ng Kruger l\u1ea5y v\u00ed d\u1ee5.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tham gia bu\u1ed5i t\u1eadp hu\u1ea5n t\u1ea1i H\u00e0 N\u1ed9i, b\u00e0 Ng\u00f4 Thu H\u00e0, Qu\u1ea3n l\u00fd Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i TMG, chia s\u1ebb \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi b\u1ee9c tranh to\u00e0n c\u1ea3nh h\u01a1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb s\u1ed1 v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u00e0m du l\u1ecbch. Kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c l\u1eafng nghe nh\u1eefng chia s\u1ebb c\u1ee7a gi\u1ea3ng vi\u00ean, b\u00e0 H\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u01b0a ra gi\u1ea3i ph\u00e1p \u0111\u1ec3 x\u1eed l\u00fd th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i.<\/span><\/p>\n<figure id=\"attachment_14689\" aria-describedby=\"caption-attachment-14689\" style=\"width: 1794px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14689 size-full\" src=\"https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-15.58.47.png\" alt=\"\" width=\"1794\" height=\"1264\" srcset=\"https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-15.58.47.png 1794w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-15.58.47-300x211.png 300w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-15.58.47-1024x721.png 1024w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-15.58.47-768x541.png 768w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-15.58.47-1536x1082.png 1536w\" sizes=\"auto, (max-width: 1794px) 100vw, 1794px\" \/><figcaption id=\"caption-attachment-14689\" class=\"wp-caption-text\">B\u00e0 Ng\u00f4 Thu H\u00e0, Qu\u1ea3n l\u00fd Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i TMG.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cM\u00ecnh ngh\u0129 \u0111\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i gi\u00fap cho m\u00ecnh ti\u1ebfp thu th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c m\u1edbi v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p th\u1ef1c t\u1ebf h\u01a1n, thi\u1ebft th\u1ef1c h\u01a1n t\u1edbi doanh nghi\u1ec7p\u201d, b\u00e0 H\u00e0 cho bi\u1ebft.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u0169ng theo b\u00e0 H\u00e0, vi\u1ec7c tham gia c\u00e1c bu\u1ed5i t\u1eadp hu\u1ea5n nh\u01b0 bu\u1ed5i t\u1eadp hu\u1ea5n v\u1ec1 ti\u1ebfp th\u1ecb s\u1ed1 l\u00e0 ho\u1ea1t \u0111\u1ed9ng r\u1ea5t thi\u1ebft th\u1ef1c. \u201cKhi \u0111\u1ebfn v\u1edbi Thi\u00ean Minh, m\u00ecnh kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eefng c\u00f4ng vi\u1ec7c t\u1ea1i c\u00f4ng ty, b\u00ean c\u1ea1nh \u0111\u00f3 Thi\u00ean Minh c\u0169ng \u0111\u01b0a m\u00ecnh \u0111\u1ebfn v\u1edbi r\u1ea5t nhi\u1ec1u nh\u1eefng bu\u1ed5i t\u1eadp hu\u1ea5n, workshop, h\u1ed9i th\u1ea3o gi\u00fap cho nh\u1eefng k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n\u201d, b\u00e0 H\u00e0 n\u00f3i th\u00eam. <\/span><\/p>\n<figure id=\"attachment_14691\" aria-describedby=\"caption-attachment-14691\" style=\"width: 1794px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14691 size-full\" src=\"https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-16.01.26.png\" alt=\"\" width=\"1794\" height=\"1264\" srcset=\"https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-16.01.26.png 1794w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-16.01.26-300x211.png 300w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-16.01.26-1024x721.png 1024w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-16.01.26-768x541.png 768w, https:\/\/tmgroup.vn\/wp-content\/uploads\/2023\/01\/A\u0309nh-ma\u0300n-hi\u0300nh-2023-01-05-lu\u0301c-16.01.26-1536x1082.png 1536w\" sizes=\"auto, (max-width: 1794px) 100vw, 1794px\" \/><figcaption id=\"caption-attachment-14691\" class=\"wp-caption-text\">\u00d4ng Kruger trao ch\u1ee9ng ch\u1ec9 cho ng\u01b0\u1eddi tham gia bu\u1ed5i t\u1eadp hu\u1ea5n.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u1ea3i qua 29 n\u0103m h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n, TMG t\u1ef1 h\u00e0o l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u Ch\u00e2u \u00c1 trong l\u0129nh v\u1ef1c du l\u1ecbch, kh\u00e1ch s\u1ea1n v\u00e0 h\u00e0ng kh\u00f4ng. V\u1edbi tinh th\u1ea7n lu\u00f4n lu\u00f4n ti\u1ebfp thu, h\u1ecdc h\u1ecfi v\u00e0 trau d\u1ed3i ki\u1ebfn th\u1ee9c, \u0111\u1ed9i ng\u0169 TMG \u0111ang kh\u00f4ng ng\u1eebng n\u00e2ng cao n\u0103ng l\u1ef1c b\u1ea3n th\u00e2n \u0111\u1ec3 mang t\u1edbi cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi h\u01a1n n\u1eefa trong m\u1ed7i chuy\u1ebfn \u0111i c\u00f9ng TMG.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TMG &#8211; S\u1ed1 ho\u00e1 l\u00e0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb s\u1ed1 l\u00e0 kh\u00f4ng ng\u1eebng ho\u00e0n thi\u1ec7n h\u01a1n n\u1eefa tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u01b0\u01a1ng tr\u00ecnh Du l\u1ecbch B\u1ec1n v\u1eefng Thu\u1ef5 S\u0129 (SSTP) ph\u1ed1i h\u1ee3p c\u00f9ng H\u1ed9i \u0111\u1ed3ng T\u01b0 v\u1ea5n Du l\u1ecbch (TAB) v\u1eeba qua \u0111\u00e3 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[224,226],"tags":[821,812,815,277,818,813,820,819,288,816,247,814,360],"related-post":[],"news-type":[],"ppma_author":[1176],"class_list":["post-14697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-truyen-thong","category-tin-tuc-tmg","tag-chuong-trinh-du-lich-ben-vung-thuy-si","tag-chuyen-doi-so","tag-gerrit-kruger","tag-hoi-dong-tu-van-du-lich-viet-nam","tag-marketing-vi","tag-so-hoa","tag-sstp-vi","tag-tab-vi","tag-tap-doan-thien-minh","tag-tap-huan","tag-thien-minh-group-vi","tag-tiep-thi-so","tag-tmg-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb m\u1edbi 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