{"id":23481,"date":"2024-02-20T10:14:27","date_gmt":"2024-02-20T03:14:27","guid":{"rendered":"https:\/\/tmgroup.vn\/?p=23481"},"modified":"2024-02-20T11:54:49","modified_gmt":"2024-02-20T04:54:49","slug":"nho-ma-co-vo-nhu-ivivu-nen-tang-du-lich-thuan-viet-da-lam-gi-de-tang-50-doanh-thu-so-voi-truoc-dich","status":"publish","type":"post","link":"https:\/\/tmgroup.vn\/vi\/goc-truyen-thong\/nho-ma-co-vo-nhu-ivivu-nen-tang-du-lich-thuan-viet-da-lam-gi-de-tang-50-doanh-thu-so-voi-truoc-dich.html","title":{"rendered":"“Nh\u1ecf m\u00e0 c\u00f3 v\u00f5” nh\u01b0 iVIVU: N\u1ec1n t\u1ea3ng du l\u1ecbch thu\u1ea7n Vi\u1ec7t \u0111\u00e3 l\u00e0m g\u00ec \u0111\u1ec3 t\u0103ng 50% doanh thu so v\u1edbi tr\u01b0\u1edbc d\u1ecbch?"},"content":{"rendered":"

TMG – Tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng tr\u1ecb gi\u00e1 9 t\u1ef7 USD ph\u1ea7n l\u1edbn \u0111ang thu\u1ed9c v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf nh\u01b0 Traveloka, Booking, Agoda\u2026, m\u1ed9t n\u1ec1n t\u1ea3ng Vi\u1ec7t Nam \u0111\u00e3 l\u00e0m g\u00ec \u0111\u1ec3 doanh thu \u0111\u1ec1u \u0111\u1eb7n t\u0103ng g\u1ea5p \u0111\u00f4i sau m\u1ed7i n\u0103m v\u00e0 h\u1ed3i ph\u1ee5c nhanh ch\u00f3ng sau \u0111\u1ea1i d\u1ecbch?<\/strong><\/span><\/p>\n

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L\u1ed1i \u0111i n\u00e0o cho c\u00e1c n\u1ec1n t\u1ea3ng du l\u1ecbch n\u1ed9i \u0111\u1ecba?<\/strong><\/span><\/h3>\n<\/div>\n
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Theo d\u1ef1 b\u00e1o c\u1ee7a Li\u00ean \u0111o\u00e0n Th\u01b0\u01a1ng m\u1ea1i v\u00e0 C\u00f4ng nghi\u1ec7p Vi\u1ec7t Nam (VCCI), s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 24 tri\u1ec7u ng\u01b0\u1eddi v\u00e0o n\u0103m 2025, t\u0103ng 25% so v\u1edbi n\u0103m 2020. M\u1ed9t s\u1ed1 li\u1ec7u kh\u00e1c t\u1eeb Google v\u00e0 Temasek cho bi\u1ebft quy m\u00f4 du l\u1ecbch tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn l\u00ean t\u1edbi 9 t\u1ef7 USD v\u00e0o n\u0103m 2025.<\/span><\/p>\n

Tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) n\u01b0\u1edbc ngo\u00e0i l\u1ea1i t\u1ecf ra l\u1ea5n \u00e1t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba. Theo b\u1ea3ng x\u1ebfp h\u1ea1ng OTA \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t Vi\u1ec7t Nam qu\u00fd 1\/2023 do The Outbox Company c\u00f4ng b\u1ed1, 5 v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u \u0111\u1ec1u thu\u1ed9c v\u1ec1 nh\u1eefng c\u00e1i t\u00ean n\u01b0\u1edbc ngo\u00e0i, l\u1ea7n l\u01b0\u1ee3t l\u00e0 Traveloka, Booking.com, Agoda, Expedia v\u00e0 Trip.com.<\/span><\/p>\n

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Top 5 OTA \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam qu\u00fd 1\/2023. Ngu\u1ed3n: The Outbox Company.<\/span><\/figcaption><\/figure>\n<\/figcaption><\/figure>\n

H\u1ed3i cu\u1ed1i n\u0103m 2017, Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (VECOM) cho bi\u1ebft c\u00e1c OTA n\u01b0\u1edbc ngo\u00e0i \u0111ang chi\u1ebfm t\u1edbi 80% th\u1ecb ph\u1ea7n. Nhi\u1ec1u l\u00fd do \u0111\u01b0\u1ee3c \u0111\u01b0a ra, bao g\u1ed3m vi\u1ec7c c\u00e1c OTA ngo\u1ea1i th\u01b0\u1eddng c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m h\u01a1n v\u1ec1 giao d\u1ecbch tr\u1ef1c tuy\u1ebfn, ho\u1ea1t \u0111\u1ed9ng tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u, ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh t\u1ed1t\u2026<\/span><\/p>\n

M\u1eb7c d\u00f9 v\u1eady, c\u00e1c OTA trong n\u01b0\u1edbc v\u1eabn c\u00f3 th\u1ec3 t\u00ecm l\u1ed1i \u0111i ri\u00eang trong b\u1ed1i c\u1ea3nh ng\u00e0nh du l\u1ecbch kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, bi\u1ebfn \u0111\u1ed5i v\u00e0 \u0111a d\u1ea1ng h\u00f3a theo th\u1eddi gian. Tr\u1ea3 l\u1eddi ch\u00fang t\u00f4i v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ea1nh tranh v\u1edbi c\u00e1c OTA n\u01b0\u1edbc ngo\u00e0i, \u00f4ng Nguy\u1ec5n Trung C\u00f4ng, Gi\u00e1m \u0111\u1ed1c CTCP iVIVU.com cho bi\u1ebft m\u00f4 h\u00ecnh c\u1ee7a h\u1ecd c\u00f3 kh\u00e1 nhi\u1ec1u kh\u00e1c bi\u1ec7t.<\/span><\/p>\n

\u201ciVIVU.com kh\u00f4ng ph\u1ee5c v\u1ee5 t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng v\u1edbi m\u1ecdi lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 du l\u1ecbch \u1edf nhi\u1ec1u ph\u00e2n kh\u00fac. Ch\u00fang t\u00f4i l\u1ef1a ch\u1ecdn ch\u1ec9 t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trung v\u00e0 cao c\u1ea5p, v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1ch s\u1ea1n 4-5 sao.<\/i><\/span><\/p>\n

H\u01b0\u1edbng \u0111i n\u00e0y gi\u00fap ch\u00fang t\u00f4i ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1eadp trung h\u01a1n, mang l\u1ea1i cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n b\u1edfi h\u1ecd kh\u00f4ng ph\u1ea3i \u201cb\u01a1i\u201d gi\u1eefa h\u00e0ng tr\u0103m ng\u00e0n s\u1ea3n ph\u1ea9m kh\u00e1c nhau, d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y th\u1ee9 ph\u00f9 h\u1ee3p cho m\u00ecnh.<\/i><\/span><\/p>\n

V\u00ec v\u1eady, c\u00f3 th\u1ec3 n\u00f3i trong kinh doanh s\u1ebd c\u00f3 c\u1ea1nh tranh nh\u01b0ng iVIVU.com kh\u00f4ng \u1edf th\u1ebf \u0111\u1ed1i \u0111\u1ea7u. Ch\u00fang t\u00f4i ch\u1ecdn ph\u00e2n kh\u00fac \u0111\u1ec3 ph\u1ee5c v\u1ee5 v\u00e0 l\u00e0m t\u1ed1t thay v\u00ec c\u1ed1 g\u1eafng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a to\u00e0n th\u1ecb tr\u01b0\u1eddng<\/i>\u201d, \u00f4ng C\u00f4ng ph\u00e2n t\u00edch.<\/span><\/p>\n

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\u00d4ng Nguy\u1ec5n Trung C\u00f4ng, gi\u00e1m \u0111\u1ed1c CTCP iVIVU.com.<\/span><\/figcaption><\/figure>\n<\/div>\n<\/figure>\n

Doanh thu t\u0103ng 50% so v\u1edbi tr\u01b0\u1edbc d\u1ecbch, \u0111\u1eb7t m\u1ee5c ti\u00eau ph\u1ee5c v\u1ee5 1 tri\u1ec7u kh\u00e1ch trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc<\/strong><\/span><\/h3>\n

iVIVU.com l\u00e0 n\u1ec1n t\u1ea3ng du l\u1ecbch tr\u1ef1c tuy\u1ebfn<\/a> thu\u1ed9c T\u1eadp \u0111o\u00e0n Thi\u00ean Minh (TMG) – doanh nghi\u1ec7p s\u1edf h\u1eefu 16 th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh du l\u1ecbch, kh\u00e1ch s\u1ea1n, tr\u1ef1c tuy\u1ebfn v\u00e0 h\u00e0ng kh\u00f4ng \u0111\u00e3 t\u1ed3n t\u1ea1i 30 n\u0103m tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ra m\u1eaft t\u1eeb n\u0103m 2014, iVIVU hi\u1ec7n \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ec7 sinh th\u00e1i bao g\u1ed3m m\u1ecdi d\u1ecbch v\u1ee5 du kh\u00e1ch c\u1ea7n nh\u01b0 combo du l\u1ecbch, kh\u00e1ch s\u1ea1n, tour, v\u00e9 m\u00e1y bay, xe, v\u00e9 vui ch\u01a1i gi\u1ea3i tr\u00ed\u2026 H\u1ec7 th\u1ed1ng c\u1ee7a iVIVU g\u1ed3m h\u01a1n 30.000 kh\u00e1ch s\u1ea1n, g\u1ea7n 10.000 \u0111i\u1ec3m vui ch\u01a1i \u1edf c\u1ea3 Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf.<\/span><\/span><\/p>\n

Tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, m\u1ed7i n\u0103m doanh thu c\u1ee7a iVIVU \u0111\u1ec1u t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u00f3. \u0110\u01b0\u1ee3c bi\u1ebft, th\u1eddi \u0111i\u1ec3m n\u0103m 2019 doanh thu c\u00f4ng ty \u0111\u1ea1t 470 t\u1ef7 \u0111\u1ed3ng v\u00e0 c\u00f3 l\u00e3i.<\/span><\/p>\n

Sau Covid-19, iVIVU c\u0169ng h\u1ed3i ph\u1ee5c nhanh ch\u00f3ng v\u1edbi doanh thu n\u0103m 2023 t\u0103ng tr\u01b0\u1edfng 50% so v\u1edbi tr\u01b0\u1edbc d\u1ecbch, \u01b0\u1edbc t\u00ednh chi\u1ebfm 20% th\u1ecb ph\u1ea7n du l\u1ecbch ngh\u1ec9 d\u01b0\u1ee1ng cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam. S\u1ea3n ph\u1ea9m chi\u1ebfm t\u1ef7 tr\u1ecdng doanh thu l\u1edbn nh\u1ea5t l\u00e0 combo du l\u1ecbch. T\u1edbi nay, c\u00f4ng ty \u0111\u00e3 ph\u1ee5c v\u1ee5 kho\u1ea3ng 600.000 kh\u00e1ch Vi\u1ec7t Nam \u0111i du l\u1ecbch trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/span><\/p>\n

K\u1ec3 t\u1eeb sau d\u1ecbch, th\u00f3i quen du l\u1ecbch c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3: \u0111\u1ec1 cao tr\u1ea3i nghi\u1ec7m, quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn v\u0103n h\u00f3a, m\u00f4i tr\u01b0\u1eddng, s\u1ee9c kh\u1ecfe\u2026 \u0110i\u1ec1u n\u00e0y khi\u1ebfn vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m t\u1eebng kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean thi\u1ebft y\u1ebfu \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111a d\u1ea1ng.<\/span><\/p>\n

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Nhanh ch\u00f3ng nh\u1eadn ra xu h\u01b0\u1edbng n\u00e0y, iVIVU d\u1ef1 ki\u1ebfn s\u1ebd ra m\u1eaft s\u1ea3n ph\u1ea9m \u201cBespoke Journey<\/b>\u201d, nh\u1eb1m t\u1ea1o ra h\u00e0nh tr\u00ecnh mang \u0111\u1eadm d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n cho kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 nh\u1eefng nh\u00f3m kh\u00e1ch 6-12 ng\u01b0\u1eddi. \u0110\u1ed9i ng\u0169 chuy\u00ean gia du l\u1ecbch c\u1ee7a iVIVU s\u1ebd k\u1ebft h\u1ee3p v\u1edbi c\u00e1c KOC v\u00e0 h\u01b0\u1edbng d\u1eabn vi\u00ean \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u1ea1o khung ch\u01b0\u01a1ng tr\u00ecnh ban \u0111\u1ea7u. Sau \u0111\u00f3, m\u1ed7i chuy\u1ebfn \u0111i s\u1ebd \u0111\u01b0\u1ee3c tinh ch\u1ec9nh theo s\u1edf th\u00edch v\u00e0 y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch.<\/span><\/p>\n

\u201cBespoke Journey s\u1ebd l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn m\u1edbi v\u1ec1 s\u1ea3n ph\u1ea9m du l\u1ecbch cho ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1ed3ng th\u1eddi l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 iVIVU m\u1edf r\u1ed9ng kinh doanh ra n\u01b0\u1edbc ngo\u00e0i, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c v\u0103n ph\u00f2ng c\u1ee7a T\u1eadp \u0111o\u00e0n Thi\u00ean Minh \u1edf ch\u00e2u \u00c2u v\u00e0 ch\u00e2u \u00c1 \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00f4ng ch\u1ec9 du kh\u00e1ch Vi\u1ec7t, m\u00e0 c\u00f2n l\u00e0 kh\u00e1ch h\u00e0ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. N\u0103m 2024, c\u00f4ng ty \u0111\u1eb7t m\u1ee5c ti\u00eau ph\u1ee5c v\u1ee5 1 tri\u1ec7u kh\u00e1ch trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc<\/i>\u201d, \u00f4ng Nguy\u1ec5n Trung C\u00f4ng<\/a> chia s\u1ebb.<\/span><\/p>\n

D\u1ef1 b\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng du l\u1ecbch tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam, gi\u1edbi chuy\u00ean gia cho bi\u1ebft tr\u01b0\u1edbc nh\u1eefng ti\u1ec1m n\u0103ng to l\u1edbn, c\u00e1c doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 s\u1ebd gia nh\u1eadp c\u00f9ng v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1edbi xu\u1ea5t hi\u1ec7n, \u0111em l\u1ea1i s\u1ef1 \u0111a d\u1ea1ng v\u00e0 t\u0103ng t\u00ednh c\u1ea1nh tranh trong ng\u00e0nh. V\u00ec v\u1eady, c\u00e1c c\u00f4ng ty bu\u1ed9c ph\u1ea3i ph\u00e1t tri\u1ec3n nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00fang \u201cinsight\u201d kh\u00e1ch h\u00e0ng, t\u00ecm c\u00e1ch gi\u1ea3m chi phi v\u00e0 ti\u1ebfn h\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Theo: Cafebiz<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

TMG – Tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng tr\u1ecb gi\u00e1 9 t\u1ef7 USD ph\u1ea7n l\u1edbn \u0111ang thu\u1ed9c v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf nh\u01b0 Traveloka, Booking, Agoda\u2026, m\u1ed9t n\u1ec1n t\u1ea3ng Vi\u1ec7t Nam \u0111\u00e3 l\u00e0m g\u00ec \u0111\u1ec3 doanh thu \u0111\u1ec1u \u0111\u1eb7n t\u0103ng g\u1ea5p \u0111\u00f4i sau m\u1ed7i n\u0103m v\u00e0 h\u1ed3i ph\u1ee5c nhanh ch\u00f3ng sau \u0111\u1ea1i d\u1ecbch? L\u1ed1i \u0111i n\u00e0o […]<\/p>\n","protected":false},"author":1,"featured_media":18436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[224,226],"tags":[1104,2617,450,2620,2619,2618,683,835,2621,288,452,360,453],"related-post":[1978,3197],"news-type":[1985],"ppma_author":[2555],"class_list":["post-23481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-truyen-thong","category-tin-tuc-tmg","tag-bien-phap-giup-du-lich-viet-nam-tang-truong","tag-du-lich-truc-tuyen-vi","tag-dai-ly-du-lich-hang-dau-ivivu-com","tag-dai-ly-du-lich-thuan-viet","tag-dai-ly-du-lich-truc-tuyen-hang-dau-viet-nam","tag-dat-combo-du-lich","tag-giai-phap-cho-du-lich-viet-nam","tag-ivivu-com-vi","tag-nguyen-trung-cong","tag-tap-doan-thien-minh","tag-thien-minh-group-vi-2","tag-tmg-vi","tag-tmg-vi-2","related-post-ivivu-vi","related-post-ivv-vi","news-type-tin-co-so"],"yoast_head":"\n"Nh\u1ecf 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