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Digital Marketing Director
Job title
Digital Marketing Director
Employment status
Fulltime
Department
Marketing
Application Deadline
05/02/2021
Report to
Board of Management
Job Location
Hanoi
ABOUT COMPANY
Vietnam’s Tourism Advisory Board (TAB) is a consortium of industry leaders and stakeholders from the private travel and tourism sector. Current partners include Thien Minh Group, SunGroup, Vietnam Airlines, VinGroup, Saigon Tourist, Hanoi Tourist, Muong Thanh Group, and HG Holdings. TAB has entered into a partnership with the Vietnam National Administration of Tourism (VNAT) to promote the sustainable development of tourism in the country. TAB is based in the capital of Ha Noi, and currently manages Vietnam’s official tourism website and its social media platforms on behalf of VNAT.
POSITION PURPOSE
Help shape the future of tourism in Vietnam by leading digital marketing communications for the country’s official tourism website and social media platforms. Vietnam Tourism Advisory Board is a privately funded social enterprise, tasked by the government to develop and manage digital marketing platforms for inbound tourism to Vietnam. We are looking for a full-time Digital Marketing Director to lead our execution team in Hanoi.
The ideal person will have an extensive knowledge of travel and tourism in Vietnam, proven experience marketing on behalf of brand through digital platforms, online ads and social media, the ability to manage partnerships and collaborations, and a firm commitment to telling Vietnam’s story to travelers around the world through creative, professional campaigns. The chosen candidate will report directly to the board of directors, and will work full-time from TAB’s office in Hoan Kiem
- Job title: Digital Marketing Director
- Reporting to: Board of Management
- Working location: Hoan Kiem District, Hanoi, Vietnam
DURATION
RESPONSIBILITIES
- Research and draft annual digital marketing strategy
- Manage digital marketing execution team to achieve KPIs
- Direct content creation and website development
- Direct digital ad campaigns and ad journeys from vietnam.travel
- Direct social media marketing from vietnam.travel
- Execute digital campaigns for Vietnam’s overseas markets
- Expand Vietnam’s digital platforms into new markets through localization
- Steer partnerships with international brands and influencers
- Fulfill benefits for TAB’s sponsors as listed in sponsor contracts
- Work closely with VNAT to get content and site changes approved
- Report to VNAT and TAB partners and TAB BOD quarterly on project goals
- Manage budget and internal accounting processes
QUALIFICATIONS AND EXPERIENCE
- Degree in digital marketing, marketing, communications, or other relevant major
- Minimum of 5 years in marketing with a focus in digital marketing and experience in social media, online ads, and content marketing
- Experience in marketing for travel or hospitality brands for inbound tourists
- Extensive knowledge of Vietnam’s tourism products and destinations
- Fluent in English
- Outstanding written and verbal communication skills
- Strong attention to detail and brand awareness
- Ability to lead a team and optimize workload to achieve goals
- Ability to negotiate contracts and manage suppliers
OTHER SKILLS REQUIREMENTS & ATTRIBUTES
WHAT WE OFFER
- TAB’s comprehensive remuneration package
- Health Care and Personal Accident Insurance 24/24
- 12 days annual leave, 5 days sick leave
APPLY NOW
HOW TO APPLY
Please submit your resume, portfolio and letter of interest to HR at [email protected]
