- Welcome to Thien Minh Group
- [email protected]
[HOI AN-QUANG NAM] DIGITAL MARKETING SPECIALIST – 2022
Job title
[HOI AN-QUANG NAM] DIGITAL MARKETING SPECIALIST – 2022
Employment status
Fulltime
Department
Digital Marketing, Marketing
Application Deadline
21/03/2022
Report to
Director of Marketing
Job Location
Hoian, Vietnam
ABOUT COMPANY
ABOUT THIEN MINH GROUP
Founded in 1994 and headquartered in Vietnam, Thien Minh Group (TMG) is one Southeast Asia’s leading integrated travel and hospitality groups. Over 27 years of operations, TMG has grown tremendously from a boutique adventure tour operator in Vietnam under a single Buffalo Tours brand to an integrated travel group in Southeast Asia with 4 main business lines: Travel (operating tours and transportation services), Hospitality (owning and operating hotels), Online (iVIVU.com for online hotel booking), and Aviation (Hai Au Aviation seaplane and chartered flight services).
ABOUT THIEN MINH GROUP HOSPITALITY
TMG Hospitality is part of TMG specialising in hospitality management in Southeast Asia with a portfolio that includes 3- and 4-star properties, cruises and premium transportation options. TMGH’s original management portfolio encompasses 3-star and 4-star international-standard hotel brands including Victoria Hotels & Resorts, ÊMM Hotels & Resorts and Mai Chau Lodge located across a large range of iconic destinations throughout Vietnam and Laos.
TMGH has added transportation options to its management portfolio with a collection of 7 boats and 3 seaplanes in Ha Long Bay under the brand names of L’Azalée Cruises, Emeraude Cruise, Sayuri Cruise and Hai Au Aviation.
POSITION PURPOSE
Use your marketing expertise and passion for travel to shape the image of Quang Nam and drive sustainable tourism.
Visit Quang Nam is looking for a digital marketing specialist to direct its online marketing strategy, with a focus on online ads management and search engine optimisation. The ideal candidate will have a strong digital marketing background, and a proven track record of executing digital marketing campaigns. This is a full-time position based in Hoi An from March 2022.
DURATION
Detailed information will be discussesd during the interview.
RESPONSIBILITIES
- Set up and manage online advertising channels for Visit Quang Nam to maximize reach, increase followers, reduce bounce and drive traffic, monitor and optimise ads on Google Network, Facebook and other channels to meet project KPIs
- Lead keyword research and competitor analysis to create SEO strategy; manage on-page and off-page SEO using best practices to improve site ranking
- Assist with strategy for newsletters, country-specific ad campaigns, KOL partnerships and other digital marketing avenues as needed
- Assist with stats and reporting on website, social and ads performance
- Conduct research and analyze trends to identify new online marketing opportunities
QUALIFICATIONS AND EXPERIENCE
- Undergraduate Degree in Marketing, Business, Communications or related field
- 3+ years’ specialist position in online marketing and media, including experience managing an integrated communications plan
- Understanding of market segmentation analysis to determine communication strategies
- Demonstrated knowledge in directing media buying strategy and purchase, tracking, optimisation and reporting
- Strong knowledge of paid advertising on Google Network and Facebook
- Strong knowledge of marketing and analytics tools (such as Google Analytics, Marketo, Ahrefs, FB Insights) and content management systems
OTHER SKILLS REQUIREMENTS & ATTRIBUTES
- Proven analytical abilities and good with numbers
- Fluent in English with good communication and presentation skills
WHAT WE OFFER
- A competitive salary package with the chance to do meaningful work
- 12 days annual leave, work equipment, social and health insurance
- International working environment in the beautiful town of Hoi An
APPLY NOW
HOW TO APPLY
Please submit your resume, portfolio and letter of interest to HR at [email protected]
