Digital Marketing Director

Job title

Digital Marketing Director

Employment status

Fulltime

Department

Marketing

Application Deadline

05/02/2021

Report to

Board of Management

Job Location

Hanoi

ABOUT COMPANY

Vietnam’s Tourism Advisory Board (TAB) is a consortium of industry leaders and stakeholders from the private travel and tourism sector. Current partners include Thien Minh Group, SunGroup, Vietnam Airlines, VinGroup, Saigon Tourist, Hanoi Tourist, Muong Thanh Group, and HG Holdings. TAB has entered into a partnership with the Vietnam National Administration of Tourism (VNAT) to promote the sustainable development of tourism in the country. TAB is based in the capital of Ha Noi, and currently manages Vietnam’s official tourism website and its social media platforms on behalf of VNAT.

POSITION PURPOSE

Help shape the future of tourism in Vietnam by leading digital marketing communications for the country’s official tourism website and social media platforms. Vietnam Tourism Advisory Board is a privately funded social enterprise, tasked by the government to develop and manage digital marketing platforms for inbound tourism to Vietnam. We are looking for a full-time Digital Marketing Director to lead our execution team in Hanoi.

The ideal person will have an extensive knowledge of travel and tourism in Vietnam, proven experience marketing on behalf of brand through digital platforms, online ads and social media, the ability to manage partnerships and collaborations, and a firm commitment to telling Vietnam’s story to travelers around the world through creative, professional campaigns. The chosen candidate will report directly to the board of directors, and will work full-time from TAB’s office in Hoan Kiem

Job title: Digital Marketing Director
Reporting to: Board of Management
Working location: Hoan Kiem District, Hanoi, Vietnam

DURATION

RESPONSIBILITIES

Research and draft annual digital marketing strategy
Manage digital marketing execution team to achieve KPIs
Direct content creation and website development
Direct digital ad campaigns and ad journeys from vietnam.travel
Direct social media marketing from vietnam.travel
Execute digital campaigns for Vietnam’s overseas markets
Expand Vietnam’s digital platforms into new markets through localization
Steer partnerships with international brands and influencers
Fulfill benefits for TAB’s sponsors as listed in sponsor contracts
Work closely with VNAT to get content and site changes approved
Report to VNAT and TAB partners and TAB BOD quarterly on project goals
Manage budget and internal accounting processes

QUALIFICATIONS AND EXPERIENCE

Degree in digital marketing, marketing, communications, or other relevant major
Minimum of 5 years in marketing with a focus in digital marketing and experience in social media, online ads, and content marketing
Experience in marketing for travel or hospitality brands for inbound tourists
Extensive knowledge of Vietnam’s tourism products and destinations
Fluent in English
Outstanding written and verbal communication skills
Strong attention to detail and brand awareness
Ability to lead a team and optimize workload to achieve goals
Ability to negotiate contracts and manage suppliers

OTHER SKILLS REQUIREMENTS & ATTRIBUTES

WHAT WE OFFER

TAB’s comprehensive remuneration package
Health Care and Personal Accident Insurance 24/24
12 days annual leave, 5 days sick leave

APPLY NOW

HOW TO APPLY

Please submit your resume, portfolio and letter of interest to HR at [email protected]

Hanoi

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Digital Marketing Director

Job title

Digital Marketing Director

Employment status

Department

Application Deadline

Report to

Job Location

APPLY NOW

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