Marketing Executive

Sales & Marketing Collateral Development

• Act as contact point of the team with hotels/ cruise properties (BUs): receive creative requests, discuss and liaise with them to identify their needs/ requirements
• Work with other members to develop creative concept that meets BUs’ brief and budget
• Draft contents for collateral
• Brief and coordinate with copywriter and graphic designer and to realize the concept
• Present creative idea and product to BUs for approval or modification
• Liaise and monitor work quality of outsourced creative agency (if any)
• Propose and manage individual projects based on established budgets to reach specific target audiences in support of marketing, sales and F&B activities including but not restricted to, the coordination of photography, advertising, and newsletter, employee relations and community relations

Brand Management

• Ensure brand compliance throughout all advertisements
• Manage Gallery Bank (filing, updating, sharing with stakeholders, etc.)
• Maintain a systematic and proactive channel of communication with the various local and national press and related media via formal and informal meetings, press release of Brand news and related events, the creation of relevant story lines to generate interest
• Organize promotional and brand events, including the oversight of the production of promotional visuals, collateral, and invitation management

Marketing Administration

• Benchmark and work with suppliers to produce designed sales and marketing collateral
• Communicate and partner with third party suppliers, as beneficial
• Make payment for marketing expenses for in charge BUs
• Deliver monthly marketing report