Source: http://vneconomictimes.com/article/biz-traveler/thien-minh-group-gives-website-a-facelift
Travel giant adopts new look on website to provide more information to partners in a more appealing style.
The Thien Minh Group (TMG) has launched a new look on its official website, www.TMGroup.com, operating it as a business website that focuses on providing and updating information on the activities of the group and its subsidiaries.
The new website has been restructured with changes that not only advertise the image of the group and its subsidiaries directly to customers, partners and investors but also gives the public and visitors a multi-dimensional perspective on the dynamic, modern, and passionate group.
Notable changes include officially converting its domain name from www.thienminhtravel.com to www.TMGroup.com the standardization of language structures in English and Vietnamese to create effective information searches, introductions and integrated information, and links to the official websites of all the group’s subsidiaries.
The new website also has a new minimalist design, combined with the use of subtle brand colors that increase brand identity while not affecting the overall style of the site.
Content has also been restructured for each type of user: public user, recruitment targets, partners, investors, and the media, etc., with increased interaction on Facebook and YouTube or directly via email.
The website will play an important role in promoting and strengthening the internal and external TMG brand and is a preparatory step for the strategic plans of the future.
TMG has launched many projects this year: the four-star hotels EMM Hoi An and Hue, and Go Vacation Vietnam, a joint venture with Der Touristik from Germany. The change to TMGroup.com is a step in opening up a new path on the journey towards greater development and reach.
TMG was founded in 1994, is headquartered in Vietnam, and is one of the leading integrated travel and hospitality groups in Asia. It has grown tremendously from a boutique adventure tour operator into the largest privately-owned travel and hospitality group in Vietnam, with three main business lines: travel (operating tours and transportation services under the Buffalo Tours brand and operating seaplanes services under the Hai Au Aviation brand), hospitality (owning and operating Victoria Hotels & Resorts and EMM Hotels & Resorts), and online hotel bookings (iVIVU.com).
By Doanh Doanh
