TMG – Renowned French magazine Paris Match has highlighted Viet Nam as a destination offering an extraordinary diversity of experiences, captivating travellers with its breathtaking landscapes and rich cultural heritage.
In a feature published in early July, renowned French magazine Paris Match portrayed Viet Nam as a destination of remarkable diversity.
From Da Nang and Hoi An to Ha Long Bay, Yen Tu and Ninh Binh, the article presents Viet Nam as a place where travellers can experience an extraordinary variety of landscapes, from pristine coastlines to majestic mountains, alongside a wealth of cultural heritage and vibrant local traditions, all within a single itinerary.
The journey begins in Da Nang, the dynamic coastal city of Central Viet Nam. Once home to a major American military base during wartime, Da Nang has transformed itself into one of the country’s leading tourism destinations, renowned for its modern skyline, beautiful beaches and vibrant atmosphere.
From there, the journey continues to Hoi An, the UNESCO World Heritage-listed ancient town. Often described as a “heritage gem”, Hoi An has preserved the timeless charm of its historic streets, the iconic Japanese Covered Bridge, centuries-old Chinese assembly halls and the legacy of its once-thriving international trading port. Every evening, thousands of colourful lanterns illuminate the banks of the Hoai River, creating one of the town’s most enchanting and memorable sights.
Among Hoi An’s cultural highlights, Paris Match recommends the Precious Heritage Art Gallery Museum, founded by French photographer Réhahn. The museum showcases photographs collected during his 15 years travelling across Viet Nam, documenting portraits, traditional costumes and daily lives of the country’s 54 ethnic groups through his acclaimed “Precious Heritage” project. His work celebrates not only Viet Nam’s remarkable cultural diversity but also the dignity and humanity of its people.
Travelling north, the magazine takes readers to Ha Long Bay, one of the world’s most iconic natural wonders. With thousands of towering limestone islands, spectacular caves and magnificent seascapes, the UNESCO World Heritage Site continues to leave visitors in awe.
Another highlighted destination in the Northern region is Yen Tu. Paris Match introduces Yen Tu as a remarkable cultural and spiritual destination, where visitors can immerse themselves in the tranquillity of sacred mountains and centuries-old Buddhist traditions.
A short journey away lies Ninh Binh, often referred to as the “Ha Long Bay on Land”. Dramatic limestone karsts, emerald rice paddies and winding rivers combine to create a landscape of exceptional natural beauty, often likened to a living painting.
Featured by one of the leading French magazines, Viet Nam once again highlights its growing appeal as a world-class destination, where nature, heritage, culture, and the warmth of its people come together to create truly unforgettable travel experiences.
Thien Minh Group (TMG), founded in 1994, is Asia’s premier travel group, crafting extraordinary journeys across Viet Nam, Cambodia, Laos, and more. With four pillars—Destination Management, Hospitality, Online (iVIVU.com)—TMG serves hundreds of thousands of tourists annually with luxury cruises, seaplane tours, eco-friendly adventures, and effortless bookings. Committed to sustainable tourism, TMG collaborates with global partners to showcase Viet Nam’s cultural and natural wonders. Plan your dream journey with TMG.
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