TMG completes takeover of Flower Garden hotel

TMG completes takeover of Flower Garden hotel

HANOI, VIETNAM, 12 June 2019 ― Thien Minh Group (TMG) today announces it has completed the acquisition of Flower Garden Hotel in Hanoi, making it the group’s very first hotel in the Capital city (and 14th hotel overall). The hotel is set to be rebranded as ÊMM Hotel Hanoi in the near future, joining other ÊMM Hotels properties in Hue, Hoi An, and Ho Chi Minh City.

Strategically located between Hanoi’s scenic Truc Bach Lake and the historic Long Bien Bridge, Flower Garden Hotel has long been a favorite among both travelers and long-stay business people visiting the capital city of Hanoi. The hotel boasts 83 rooms and apartments, a sky bar, a Vietnamese restaurant, and a small gym. Over the next couple of quarters, Flower Garden will be business as usual as the hotel is very busy. TMG will be providing operational and capex services as well as training for all existing staff.

There are plans to renovate the hotel, adding more rooms as well as adding new and upgrading existing facilities, including a fitness centre, swimming pool, bar, SpiceViet Restaurant (TMG’s authentic Vietnamese farm-to-table restaurant chain), café and a co-working office. TMG hopes to make ÊMM Hotel Hanoi its flagship hotel.

“We are very proud to become the new owner of Flower Garden Hotel and we will make Flower Garden Hotel a success. We will add new rooms, new facilities, extra touches to existing rooms and bring in our signature heartfelt customer service culture to the hotel. With added technologies and distribution from the group, we look forward to improving the hotel’s efficiency and reaching at least US$10,000 EBITDA per key. Most importantly, we shall strive to achieve a Net Promoter Score (NPS) for both clients and hotel staff of above 80% and a customer satisfaction rate of 93%, our current group score,” said Tran Trong Kien, CEO of TMG.

Hotel contact details:

Address: 46 Nguyen Truong To, Ba Dinh, Ha Noi, Viet Nam

Tel: +84 – 24 – 37152688/ 686/ 689

Email: [email protected]

Hotline: +84 904331020/ 837631111



About ÊMM Hotels & Resorts

ÊMM Hotels and Resorts ( is an international-quality hotel group, bringing a new level of product, consistency and standards to the Vietnamese market. Starting with the December 2013 opening of ÊMM Hotel Saigon, ÊMM brings together modern contemporary design and generously-sized rooms, all at reasonable prices and set in some of Vietnam’s most popular destinations. Every aspect of the “ÊMM Experience” is well thought through and implemented to ensure that guests feel “ÊMM-tastic” every day of their stay.

Media contact:

Ms. Phan Bao Chi
TMG Marketing Manager
Email: [email protected]