More than 50 leaders from the tourism industry attended the event held on 21st May in Hà Nội by the Việt Nam National Administration of Tourism (VNAT) in collaboration with the Government economic roundtable Board IV, the Tourism Advisory Board (TAB) and Thien Minh Group (TMG)
At the symposium aiming to find solutions to recover the tourism industry after the COVID-19 pandemic, representatives of Vietnam Airlines, Vietjet Air and Bamboo Airways said foreign markets accounted for nearly half of their revenue and they wanted to open these routes soon.
Đinh Việt Phương, deputy general director of VietJet Aviation JSC, said he hoped Việt Nam could open the tourism international market as some countries have good prevention and well control the pandemic.
“The international market accounts for nearly 50 per cent of revenue in the tourism industry in the country,” said Phương.
Phương also expressed Vietjet’s wish to work with travel firms on possible stimulus packages, suggesting students should have their summer vacation time changed to aid the local tourism industry.
At the symposium, most hospitality and tourism firms said they wanted a simulate package to boost local tourism.
BIM Group’s vice president Đoàn Thị Thanh Mai said: “To the end of the year, it is very difficult to have international visitors,” suggesting the industry should focus on domestic customers.
Mai said she thought it was a chance to restructure local tourism with a focus on local visitors.
“Many local tourists have been attracted to nearby countries such as Thailand, Malaysia or Singapore with their cheaper, more attractive and better services,” she said.
Mai suggested local tourism build a nationwide campaign to promote Việt Nam as a safe destination and create official portals for tourists to learn about famous tourist spots and landscapes in the country.
Agreeing with Mai, Lê Khắc Hiệp, vice chairman of Vingroup said: “ The period should be taken as the time to change the tourism industry for the better.”
Hiệp also said he thought Việt Nam should change working schedules and make it easier for families to travel by extending the number of holidays for employees without changing total working time.
Craig Douglas, vice president of investment firm Lodgis Hospitality Holdings said the country needed clear policies and to support large firms in the industry and related industries, suggesting building ties with partners like China and Taiwan, though he added that the domestic and Asian market cannot recover quickly, he said Việt Nam could gradually open its doors as a safe destination.
He said Viet Nam was in a good position because it succeeded in controlling COVID-19.
“The world needs to know this message, it needs to position Viet Nam as a safe haven. It is important that we act quickly and immediately. Launch marketing campaigns as quickly as possible,” he said.
Steve Wolstenholme – Operation Manager, Nam Hội An Development Company Limited (Hoiana) told the workshop: “We need to pay attention to attract international visitors.”
He said thought safety was a prerequisite and important message to attract international tourists and emphasised that Việt Nam needed to strengthen its position as “a safe tourism paradise.”
Wolstenholme said that while New Zealand has been praised as it has just more than 1,000 infections and low mortality rates, Việt Nam has just more than 300 infections and no deaths. However, not many people know about this.
The manager said it was “a great opportunity to promote the local tourism with such a position.”
Trần Trọng Kiên, a member of the IV Board, TAB’s Chairman and TMG’s Chairman, said the tourism demand of the market was gradually recovering since the middle of April with more than 50 per cent of local tourists ready to travel again, according to TAB’s latest survey.