On the morning of 29th August 2017, a workshop on “the quality and professionalism of tourism products” were organized by Vietnam National Administration of Tourism (VNAT) and Lao Dong newspaper. The purpose of the workshop is to improve the competitive capacity and seek ways for Vietnam’s tourism to “take off”.
The workshop honourably welcomed the attendance of Mr. Huynh Vinh Ai – Deputy Minister of Ministry of Culture, Sports and Tourism, Mr. Tran Van Thuat – Vice President of Vietnamese Trade Unions, Mr. Nguyen Van Tuan – General Director of VNAT, Mr. Nguyen Ngoc Hien – Editor in chief of Lao Dong Newspaper and the delegates representing the departments of cities and provinces, as well as CEOs from travel and hospitality Group such as Sungroup, Thien Minh Group…
Mr. Tran Trong Kien, CEO of Thien Minh Group said that the competitive capacity of Vietnam tourism has not improved much compared to other countries in the region. One of the barriers is that the tourism products have not been thoroughly researched to meet the needs of potential customers.
As his point of view, the process model for tourism product development should follow these steps: Target Market Determination Product Positioning Emotion Identification Tourism Product Structure Construction Tourism Product Testing and Development Tourism Product Exploitation.
Kien also recommended to set the high standards for travel agencies; to avoid copying products; to encourage to invest in specific and unique products based on available resources; to encourage to establish JVs in the target markets; and to encourage to invest in aviation.
In addition, it’s important to ensure the environment (both natural environment and business environment) to be safe, green, clean, beautiful and friendly. Moreover, priority should be given to developing a number of attractive cultural and sport experiences.
The last but not least, it is necessary to simplify visa policy and increase public spending for tourism (raising funds for tourism development and promotion).