After COVID happened, we had to, of course, be very efficient and productive with decreased resources, just like a lot of other companies. So now we know that we can operate well with fewer resources. So how do we make sure that we’re continuing to be efficient as we grow into the future and also maximizing where people want to use the digital economy.
So our online travel agency, iVIVU.com, has been very successful, actually throughout COVID because they focused on the domestic Vietnamese market. People couldn’t travel outside of Vietnam, so, that was very good for that line of our business. And actually, we’re still seeing that growth, even though now people can travel outside of Vietnam again. So really it’s about, again, being as efficient as possible all the way through the process. So connecting with our suppliers, connecting with our customers, and making it as easy process flow as possible and to be able to make really quick, data-driven decisions.
And we’re already well along that digital journey, thankfully. So we started this many years ago as a group because our founder Kiên and our CIO Công, they both recognize the value in being a digitalized travel agency and travel economy that we work in.