TMG – Departing Hanoi, the group of media representatives and photographers from around Northern Vietnam was brimming with excitement to experience the unique culture of the country’s Northwest, as hosted by Mai Chau Lodge on a press trip entitled “From the Beginning.”
Thien Minh Group (TMG) organized the 3-day, 2-night press trip from June 11 to 13. Participants stayed at Mai Chau Lodge in the town of Mai Chau in Hoa Binh province. Writers and editors from major Vietnamese newspapers and travel magazines, as well as well-regarded KOC photographers, joined the press trip themed “From the Beginning.”
Local government officials were also on hand, including Mr. Bui Van Tinh, Former Member of the 11th and 12th Party Central Committee and former Secretary of the Hoa Binh Provincial Party Committee; Mr. Bui Xuan Truong, Deputy Director of the Hoa Binh Department of Culture, Sports & Tourism; Mr. Dang Tuan Hung, Head of the Hoa Binh Tourism Department; and Mr. Ngan Van Tuan, Head of the Culture and Information Department of Mai Chau District.
TMG was represented by Mr. Tran Trong Kien, Chairman and CEO of the Group; Mr. Le Phuoc Khanh, General Director of ÊMM Hotels and Ha Long Bay Cruises; Ms. Chau Thi Y Khoa, Cluster Manager of the group’s Hotel and Cruise Division in the Northern region; and Ms. Nguyen Thi Lan Ca, Marketing Director of TMG.
The 3-day, 2-night “From the Beginning” itinerary included many unique activities and experiences, which presented opportunities for the writers, editors, and photographers to immerse themselves in the nature, culture, and people of Mai Chau at Mai Chau Lodge.
Nestled in the middle of the rice fields of Mai Chau Valley, Mai Chau Lodge treated members of the press to a host of engaging activities, such as exploring the natural hot springs at Bo Am and a morning kayaking trip in search of blooming pink water lilies on Mo Luong Lake.
In addition to relaxing in the lodge’s essential oil-infused steam room, sauna, and state-of-the-art jacuzzi, the media members were also able to get close to nature in the lodge’s stylish glamping facilities.
Delving into the local culture of Mai Chau, the press delegation experienced traditional local games like spinning tops, walking on stilts, and stick throwing. They were also able to observe ethnic Thai singing and dancing, including the traditional Keng Loong dance, recognized as a national intangible cultural heritage, and musical performances accompanied by traditional woodwind instruments found in northwestern Vietnam. Participants were also treated to specialties of Mai Chau, courtesy of Bo Luong Restaurant, helping them further appreciate the rustic yet enchanting beauty of Mai Chau, along with its wonderful culture and friendly people.
In 2023, TMG organized two press trips to Quang Nam province (April 2023) and Can Tho and Chau Doc in An Giang province (October 2023) with the participation of Vietnamese and international members of the media. These press trips aim to showcase and promote the rich beauty of Vietnam’s natural landscapes and hospitable people.
Established in 1994, TMG has grown from a company with just three employees to an enterprise with more than 2,500 employees worldwide. Thien Minh is now Asia’s leading package travel provider founded on the mission of always putting our clients front and center. With four areas of operation: Destination Management, Hospitality, Online and Aviation, TMG is the ideal host for distinctive journeys featuring truly memorable travel experiences.
